According to statistical data analysts, BMW was proclaimed the company with the best reputation in the automotive industry.
The Reputation Institute have put the German car company in fourth place in the rankings of one hundred brands with the best reputation among customers.
Two other German car companies join BMW in the top ten list - Mercedes-Benz and Volkswagen. The former is in seventh place, while the latter places tenth.
The survey by Reputation Institute aims to understand the attitudes of society towards companies around the world through an online survey conducted among the population of fifteen leading countries - Australia, Brazil, Britain, Germany, Italy, Spain, India, Canada, China, Mexico, Russia, USA, France, South Korea and Japan. The consumers were asked to list five companies whose brands they are most familiar with.
It is interesting that among the list of company names none of them falls in the top 10 for all 15 states. However, the most popular brands selected were Apple, Google, LEGO and Sony, which fall within the top 10 in nine of all 15 countries.